Digital Marketing Vs Traditional Marketing – How can you differentiate between the two? Which is a better way to drive optimum outcomes? These are the timeless questions in every marketer’s mind. But the perfect partner for the besan help the most in resolving these queries in your mind. So presenting here a contrast between the two modes of marketing – online and traditional.
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What is Digital Marketing?
Digital marketing or online marketing refers to the use of the internet and digital media for leading marketing efforts. It is the way of using online channels like social media and websites as mediums for communication with the target audience. Any business can utilize internet marketing to reach out to their prospective customers. The reason why digital marketing is most useful for businesses these days is the extensive use of the internet among people. More and more people are using the internet every day which means a lot of purchases of goods and services are happening online. Services like search engine optimization, social media marketing, etc come under web marketing.
Pros and Cons of Digital Marketing
Per second there are over 79,000 searches on Google (source: MediaValet)! See the buzz! Naturally, there’s a huge possibility of doing successful marketing on the internet. Online marketing channels include the following:
- Website
- Social Media like Facebook, Instagram, etc.
- Search Engine Marketing
- Content Marketing
- Affiliate Marketing
- Pay Per Click Marketing
- Inbound Marketing
- Email Marketing etc.
Pros:
The Advantages of Web Marketing are:
- Easy to Measure: It’s obvious that when you invest money in marketing campaigns, you would want to measure the outcomes. Digital marketing lets you do so effortlessly. With this, you can track the impressions, clicks, shares, likes, comments, conversions, and many more. You can easily know how your campaigns are performing. And based on that result you can make the necessary changes to the campaign to get the maximum possible results. Also to know the outcomes of your SEO efforts Google Analytics will help you.
